Privacy Policy — Anthos

Effective date: March 11, 2026

Developer/Company: Anthos (“Anthos,” “we,” “us”)
Support email: support@getanthos.com
Website: www.getanthos.com

This Privacy Policy explains how we collect, use, and share information when you use the Anthos mobile application and related services (the “Service”).

1. Introduction

At Anthos, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the application.

2. Information We Collect

We collect information you provide directly to us, as well as information collected automatically when you use our app:

Personal information

Account information (email address, username, password)
Contact information for customer support
Profile information (name, location, preferences)

Plant and Usage Data

Photos of your plants that you upload for identification or diagnosis
Plant care schedules and watering reminders you set
Plant health tracking data and notes
App usage statistics and interaction patterns

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our plant identification and care services

• Process and analyze plant images using AI technology

• Send you watering reminders and care notifications

• Personalize your experience and provide customized recommendations

• Respond to your comments, questions, and customer support requests

• Develop new features and enhance existing functionality

• Monitor and analyze usage trends to improve app performance

• Detect, prevent, and address technical issues and security threats

• Send you updates, newsletters, and promotional materials (with your consent)

4. Image Processing and AI

When you upload photos of your plants for identification or diagnosis, these images are processed using artificial intelligence and machine learning algorithms. Your images may be temporarily stored on our secure servers during processing and may be used to improve our AI models. We do not share your plant images with third parties for marketing purposes. Images are encrypted during transmission and storage.

5. Data Sharing and Disclosure

We may share your information in the following circumstances:

Service Providers: We share data with third-party service providers who perform services on our behalf (cloud hosting, analytics, customer support)
AI Processing: Plant images are processed by our AI service providers under strict confidentiality agreements
Legal Requirements: We may disclose information if required by law, court order, or governmental authority
Business Transfers: In connection with a merger, acquisition, or sale of assets
With Your Consent: When you explicitly agree to share your information

We do not sell your personal information to third parties.

6. Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. This includes encryption of data in transit and at rest, regular security audits, and access controls. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Plant images used for identification are typically deleted within 30 days unless you save them to your plant collection. Account information is retained until you delete your account.

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

Access: Request a copy of the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information
Data Portability: Request your data in a structured, machine-readable format
Opt-Out: Unsubscribe from marketing communications
Object: Object to certain processing of your information
Withdraw Consent: Withdraw consent where processing is based on consent

We do not sell your personal information to third parties.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. We take steps to ensure that your information receives an adequate level of protection in all jurisdictions.

10. Third-Party Links

Our app may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any information to them.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy in the app and updating the "Last updated" date. Your continued use of Abthos after such changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: